gtm-mcp-server
Active·★ 179·BSD-3-Clause·Updated 2026-10-20
★ Hidden Gem
gtm-mcp-server enables AI assistants to manage Google Tag Manager containers through natural language conversations. It automates tasks like creating tags, auditing configurations, generating tracking plans, and publishing changes across various AI clients.
#Google Tag Manager#AI Automation#Model Context Protocol#API Integration#Workspace Management#Tracking#Go#Docker
01
Features
01AI-driven creation and modification of various GTM tag types, including GA4, Custom HTML, and Ecommerce tags.
02Automated building of triggers for diverse scenarios like page views, custom dataLayer events, and form submissions.
03Advanced AI workflows for container auditing, tracking plan generation, and GA4 setup recommendations.
04Comprehensive support for managing server-side GTM containers, including clients and transformations.
05Ability to import templates directly from the Google Community Template Gallery using natural language.
02
Compatibility
Go
Runtime
Verified via docs
Docker
Deployment
Verified via docs
Claude
AI Client
Verified via docs
ChatGPT
AI Client
Verified via docs
Gemini CLI
AI Client
Verified via docs
Cursor
AI Client
Verified via docs
03
Quick start
1
$ git clone https://github.com/paolobietolini/gtm-mcp-server.git
2
$ cd gtm-mcp-server
3
$ docker compose up -d
04
Use cases
↳Automate the creation of comprehensive GA4 ecommerce tracking implementations from scratch, including tags, triggers, and variables.
↳Integrate consent management platforms like OneTrust by configuring GA4 to fire only with granted analytics consent.
↳Perform bulk operations such as renaming, updating, or organizing numerous GTM items across containers efficiently.
05
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