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gtm-mcp-server
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gtm-mcp-server

Active·★ 179·BSD-3-Clause·Updated 2026-10-20

This server allows AI assistants like Claude and ChatGPT to manage Google Tag Manager (GTM) containers through natural language. It enables users to create tags, audit configurations, generate tracking plans, and publish changes without directly interacting with the GTM interface.

#Google Tag Manager#AI Automation#LLM Integration#Model Context Protocol#Marketing Analytics#Data Tracking
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Guides
#Container Management
#Server-Side GTM
$ Install
$ git clone https://github.com/paolobietolini/gtm-mcp-server.git && cd gtm-mcp-server && docker compose up -d
↗ Visit site★ GitHub
01

Features

01AI-Powered Google Tag Manager Container Management
02Comprehensive Server-Side GTM Support
03Integration with Community Template Gallery
04Advanced AI Workflows for Auditing and Tracking Plan Generation
02

Compatibility

Go
Runtime
Verified via docs
Docker
Containerization
Verified via docs
Claude
AI Assistant
Verified via docs
ChatGPT
AI Assistant
Verified via docs
Model Context Protocol
Protocol
Verified via docs
03

Quick start

1
$ git clone https://github.com/paolobietolini/gtm-mcp-server.git
2
$ cd gtm-mcp-server
3
$ docker compose up -d
04

Use cases

↳Automated setup of complex GA4 ecommerce tracking.
↳Implementing consent management and conditional firing of tags.
↳Performing bulk operations and renaming for GTM entities.
↳Managing multiple client GTM containers for marketing agencies.
05

Alternatives

⚡Top VS:
VSgtm-mcp-server★179→VSMCP-Packet-Tracer★279→VSUnreal_mcp★966→

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paolobietolini /
gtm-mcp-server
↗

An MCP server for Google Tag Manager. Connect it to your LLM, authenticate once, and start managing GTM through natural language.

179BSD-3-Clause
Last commit2d ago
StatusActive
CategoryWorkflow Automation
Links
Documentation↗Discussion↗Issues↗Releases↗
Cloud Infrastructure
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