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google-tag-manager-mcp-server
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google-tag-manager-mcp-server

Active·★ 236·Apache-2.0·Updated 2026-10-22

This project provides an interface to the Google Tag Manager API, available as both a hosted server and a local CLI tool. It enables various AI assistants and development environments to interact with GTM, facilitating data management and analytics configurations.

google-tag-manager-mcp-server sits in the API Integration category, so it is usually better judged by workflow fit, deployment style, and team needs than by isolated features alone. Based on the available metadata, it leans most clearly toward Interface to Google Tag Manager API: Provides programmatic access to GTM functionalities.. A representative use case is Automating GTM configurations: Programmatically create, update, or manage tags, triggers, and variables in GTM.. The listed license is Apache-2.0. GitHub stars are currently 233. Relevant tags include Google Tag Manager, API Integration.

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This write-up is based on the project's README and public repository data. We have not hand-tested the tool.

#Google Tag Manager#API Integration#Model Context Protocol#CLI#OAuth#Cloudflare Worker#Data Management
$ Install
$ npx -y google-tag-manager-mcp-server
↗ Visit site★ GitHub
01

Features

01Interface to Google Tag Manager API: Provides programmatic access to GTM functionalities.
02Two deployment flavors: Offers both a hosted server with Google OAuth and a local CLI for flexible deployment.
03Multi-client compatibility: Integrates with various MCP-compatible clients like Claude Desktop, VS Code, and ChatGPT.
04Flexible authentication: Supports Google OAuth, service account keys, refresh tokens, and access tokens for authentication.
05Local and hosted data processing: Allows data to pass through a hosted server or remain on the local machine depending on the flavor.
02

Why choose it

+Interface to Google Tag Manager API: Provides programmatic access to GTM functionalities.
+Two deployment flavors: Offers both a hosted server with Google OAuth and a local CLI for flexible deployment.
+Automating GTM configurations: Programmatically create, update, or manage tags, triggers, and variables in GTM.
+Supports 4 platforms or runtime environments.
03

Trade-offs

!The final decision should still be made through side-by-side comparison with similar tools.
04

Compatibility

Node.js
Runtime
Verified via docs
Cloudflare Worker
Platform
Verified via docs
MCP Clients
Integration
Verified via docs
Google Tag Manager
API
Verified via docs
05

Quick start

1
$ npx -y google-tag-manager-mcp-server
06

Use cases

↳Automating GTM configurations: Programmatically create, update, or manage tags, triggers, and variables in GTM.
↳Integrating GTM with AI assistants: Allow AI tools (e.g., Claude, Copilot, ChatGPT) to interact with and manage GTM.
↳Developing GTM-related tools: Build custom tools or scripts that leverage the GTM API via a standardized MCP interface.
↳Secure local GTM management: Manage GTM configurations locally using your own credentials without data leaving your machine.
07

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VSmcp-server-arangodb★46→VSMCP4Acumatica★20→VSplane-mcp-server★346→

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07
Alternatives
stape-io /
google-tag-manager-mcp-server
↗

MCP server for Google Tag Manager

236Apache-2.0
Last commit1d ago
StatusActive
CategoryAPI Integration
Links
Documentation↗Discussion↗Issues↗Releases↗
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