gtm-mcp-server
Active·★ 94·BSD-3-Clause·Updated 2026-05-26
★ Trending★ Workflow Automation★ API Integration
An MCP server for Google Tag Manager. Connect it to your LLM, authenticate once, and start managing GTM through natural language.
This server allows AI assistants like Claude and ChatGPT to manage Google Tag Manager (GTM) containers through natural language. It enables users to create tags, audit configurations, generate tracking plans, and publish changes without directly interacting with the GTM interface.
#Google Tag Manager#AI Automation#LLM Integration#Model Context Protocol#Marketing Analytics#Data Tracking#Container Management#Server-Side GTM
01
Features
01AI-Powered Google Tag Manager Container Management
02Comprehensive Server-Side GTM Support
03Integration with Community Template Gallery
04Advanced AI Workflows for Auditing and Tracking Plan Generation
02
Compatibility
Go
Runtime
Verified via docs
Docker
Containerization
Verified via docs
Claude
AI Assistant
Verified via docs
ChatGPT
AI Assistant
Verified via docs
Model Context Protocol
Protocol
Verified via docs
03
Quick start
1
$ git clone https://github.com/paolobietolini/gtm-mcp-server.git
2
$ cd gtm-mcp-server
3
$ docker compose up -d
04
Use cases
↳Automated setup of complex GA4 ecommerce tracking.
↳Implementing consent management and conditional firing of tags.
↳Performing bulk operations and renaming for GTM entities.
↳Managing multiple client GTM containers for marketing agencies.
05
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Comments
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- RReese PatelMay 26, 2026
Good for agencies managing many client GTM accounts who want AI assistance
- HHarley JacksonMar 23, 2026
The OAuth flow is handled cleanly, no repeated auth headaches
- HHarper AndersonMar 17, 2026
Tag audit workflows that used to take hours now run in minutes
- RRebel WhiteMar 10, 2026
Authenticate once and manage all GTM containers via Claude is a huge time saver